Competition. When you apply to a campaign, you are likely one of many athletes that may be trying to work with a brand. Upon applying to the campaign you are essentially 'bidding' to work with the company. A brand is always looking to get value for money and will not necessarily use their entire budget on one athlete if they do not need to.
The Campaign Price is the total budget that the brand has to spend.
The Suggested Price is determined by your worth in terms of social following and engagement.
We apply a value to each athlete based on their profiles. A brand is unlikely to work with an athlete who is charging more than what they are worth.